green business

Can the PlantBottle Revolutionize Plastic Packaging?

Each and every day of the year, people consume 1.5 billion Coca-Cola products.  And they hope to double that number over the next decade.

This leaves Coke, like other beverage companies, with a significant problem. These hundreds of billions of bottles, made of petroleum-based plastics, constitutes the major part of the company’s carbon footprint.

Behold the PlantBottle. Made of up to 22.5% bioethanol derived from sugarcane and 25% recycled plastic, Coke says that the PlantBottle has the potential to revolutionize not just their company, but the whole beverage packaging industry. It uses far less carbon to produce and is both more recyclable and more biodegradable than standard polyethylene terepthalate (PET) plastic bottles.

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EPR could revolutionize North American green business practices

A recycling program called Extended Producer Responsibility (EPR) which has been popular in Europe for quite some time is starting to gain traction in the United States, and it could start a revolution in green business while diverting tons of recyclables from landfills.

The concept puts the onus of recycling costs back on the businesses who are creating the products, which in turn makes it in the company’s best interests to make the least wasteful designs and become as sustainable as possible. The most common place for EPR to be put in effect is with bottle producers (like pop bottles). So far, 10 states have enacted EPR laws that require bottle manufacturers to pay for the cost of collecting and recycling used pop bottles, in an effort to keep plastic out of landfills.

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